Why Meaning Matters
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Why Meaning Matters
Why Meaning Matters is a weekly podcast series that explores how meaning shapes our experience and sets our expectations. When meanings shift, our economic, political and cultural landscape shifts along with it. Cultural anthropologist, Ujwal Arkalgud and Motivbase President, Jason Partridge will te...
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The Future of Menstrual Health - The Meaning of Human Hygiene
We’re wrapping up season two with a conversation about the changing meaning of menstrual health and hygiene that demonstrates just how connected we al...
The Future of Quality of Life - The Meaning of Cell Phones
Consumers are tethered to their smartphones everyday but what are the culture dynamics at play? In today’s episode of Why Meaning Matters, Erin, Jason...
The Future of “Big Cannabis” - The Meaning of Cannabis Culture
In today’s episode of Why Meaning Matters, Erin, Jason and Ujwal continue the conversation on the myths and meaning of cannabis use in today’s Western...
The Future of Consuming Cannabis- The Meaning of Cannabis Usage
In today’s episode of Why Meaning Matters, Erin, Jason and Ujwal bridge the connections between sleep and pain to cannabis. They explore the use of ca...
The Future of Sleep - The Meaning of Getting a Good Night’s Rest
In today’s episode of Why Meaning Matters, Erin, Jason and Ujwal discuss the shifting meaning of sleep. From consumer concern for tolerance to sleep a...
The Future of Oral Care- The Meaning of Healthy Teeth
In today’s episode of Why Meaning Matters, Erin, Jason and Ujwal discuss the meaning of premium oral health. There are three areas that consumers and...
The Future of Cow Farts and Climate Change - The Meaning of Methane
Erin, Jason and Ujwal have tackled some heavy topics up to this point but in today’s episode of Why Meaning Matters, they discuss the topic to end all...
The Meaning of Wellness and Altruism - A Case Study
In this episode of Why Meaning Matters, Erin invites Jason and Ujwal to discuss the results of a report produced from a recent partnership with Niels...
The Future of Skincare - The Meaning of Healthy Skin
In this episode of Why Meaning Matters, Erin, Jason and Ujwal explore what it means to have healthy skin in today’s society. MotivBase and folks in th...
The Future of Community Immunity- The Meaning of Infection and Disease
In this episode of Why Meaning Matters, we shift our conversation from the exterior of home and fashion to the interior of the human body as Erin, Jas...
The Future of Fashion - The Meaning of Luxury Apparel
In this episode of Why Meaning Matters, Erin, Jason and Ujwal delve into the meaning of fashion by exploring size inclusivity, the second-hand market...
The Future of Interior Space - The Meaning of Home Decor & Design
We start off season two with a challenge! Join our hosts as we go deeper into the world of Meaning and apply it to, as one listener put it, just about...
The Future of Meaning
Welcome to Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and Moti...
How do we Measure Meaning?
Welcome to Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and Moti...
Studying Meaning - How does it work?
Welcome to Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and Moti...
The ‘All Natural’ Myth
Welcome to Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and Moti...
Going Green- The (Undefined) Meaning of Sustainability and Why it Matters
Welcome to Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and Moti...
The Culture of ‘Kids’ and The Myth of the Superhero
Welcome to Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and Moti...
How does your self-care and emotional energy fit into your workplace?
Welcome to Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and Moti...
FEMINISM: It's still an F-word for marketers and retailers
Welcome to Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and Moti...
From Bathrooms to Brand Impact- Why gender matters to Organizations
Welcome to Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and Moti...
Gender’s Multiple Meanings- Changing the narrative for a new truth
Welcome to Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and Moti...
A Cultural Turning Point- Courage for the next 10 years
Welcome to Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and Moti...
How Meaning Changes Over Time - and why that matters
Welcome to the inaugural episode of Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist...
Let’s explore Why Meaning Matters.
Cultural anthropologist, Ujwal Arkalgud and Motivbase President, Jason Partridge will tell you perception and meaning are the primary pressure points...