B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content market...
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Transforming Trade Shows into Engaging Brand Experiences w/ Todd Gregory
In this episode of the podcast, host Jeremy Shere welcomes Todd Gregory, the Regional Director for the Americas at Fifth Ring, a global B2B marketing...
Unlocking LinkedIn Success w/ Malte Lange
In this episode, host Jeremy Shere sits down with Malte Lange, CEO of Lead Your Way, to delve into the intricacies of leveraging LinkedIn for B2B mark...
B2B influence marketing w/ Nick Bennett
In this episode, host Jeremy Shere welcomes Nick Bennett, the Chief Customer Officer and Co-founder of TACK, a media network and go-to-market firm. Ni...
Creating Impactful Industry Reports on a Budget w/ Lacey Budd
In this episode of the B2B Content Show, Jeremy Shere interviews Lacey Budd, the Director of Content at Customer.io, about the process and challenges...
Staying on a Prospect's Radar w/ Sally Lechin
In this episode, host Jeremy Shere sits down with Sally Lechin, the Head of Marketing at Envana, to discuss strategies for staying on a prospect's rad...
A playbook for joining a new b2b company as a marketing leader w/ Haley Fraser
Mastering B2B Marketing Transitions: Insights and Strategies with Haley Fraser
In this episode of the B2B Content Show, host Jeremy Shere interv...
What you can learn from dog training about training and leading people w/ Joanna Bowzer
If you have a dog, you know that we tend to treat dogs like people. Furry, barking, chewing, slobbering people ... But you know what I mean. We know d...
Writing in your boss's voice w/ Oleksii Klochai
I think most B2B marketers would agree that it's important for a company's leaders to be visible on social media, sharing ideas and stories. But most...
Crafting a great elevator pitch w/ Jarie Bolander
In our age of remote everything, the elevator pitch is a bit of an anachronism.
When's the last time you pitched an idea in an elevator?
...
Re-examining the bottom of the funnel w/ Lashay Lewis & Tas Bober)
We're all familiar with The Funnel ...
We know there's a top of the funnel, a middle, a bottom ... and everything in between.
The top is...
How marketing can produce truly valuable leads w/ Quincy Johnson
One of the biggest sources of tension between marketing and sales is the quality of leads.
From the point of view of sales, marketing qualified...
Seeing marketing from a sales perspective w/ Joel Barker & Karl Steiner
In some very basic way. the purpose of marketing is to support sales. And so it stands to reason that the more marketers know about how sales actually...
Producing content that sales people use and value w/Nicholas Loise
There's nothing more frustrating for marketers than pouring your heart and soul into a piece of content, only to have sales reps ignore it or use it t...
How to become a speaker w/ Juli Lassow
Have you ever thought about getting into speaking?
If so, then this episode is for you. Juli Lassow, an entrepreneur, founder of JHL Solutions,...
The value of importance of "buystander" personas w/Matthew Lewsadder
Buyer personas are a staple of any b2b marketing playbook, for obvious reasons. They give marketers a target to aim at and provide insight and guideli...
Using content with product user and lifecycle data Ashley Litzenberger
It stands to reason that the most effective content is content that's informed by data. Specifically, data about what customers value about a company'...
How podcasting can boost personal growth w/ Bryan Huhn
Podcasting can be a great way to reach and engage an audience, create and repurpose a lot of content, and have meaningful conversations with people yo...
The art & science of interviewing
Interviewing is easy, right? You just ask a bunch of questions, record the answers, and that's it. Of course, if you're a regular listener or if you k...
Building a website yourself vs. hiring a pro w/ Niki Clark
4 years ago, when I started Connversa, I built a website using Wix, the drag and drop DIY website platform.
But I felt a little weird about it,...
The keys to producing better case studies w/ Emily Amos
We all know that case studies are among the most useful kind of content any B2B company can have. According to the 2023 SaaS Marketing Case Studies re...
Is your content an empty Trojan Horse? w/ Dale Harrison
The basic idea of content marketing is to publish stuff that's not all about your products and services but instead about your audience, their problem...
Creating content that differentiates w/ Adam Robinson
We create content with the aim of standing out and showing our audience how we're difference and valuable.
But given the volume of content being...
What most entrepreneurs get WRONG about building a website w/ Luke Netti
So, you have an idea for what you're sure will be a killer new business.
The first thing you should do is build a website, right?
I mean...
Why demand gen matters more than lead gen W/ Deanna Shimota
Demand gen.
Lead gen.
What do these terms mean, what's the difference, and which is more important for B2B marketers?
In this episod...
Mitigating the risks of generative AIw/ Susan Peich
ChatGPT has taken the world of marketing by storm, for better and for worse.
And by worse, I'm referring to all sorts of question...
The problem with "hooks" in copywriting w/ Derek Pollard
One of the tenets of good copywriting is that you must have a strong "hook."
Something to grab the reader's attention and keep th...
Marketing when your company pivots to profitable growth w/ Mitch Solway
Back in the good old days, when interest rates were super low and money was cheap, most tech startups were in full-on growth mode, using all that swee...
What is product-led growth? w/ Steve LaChance
Once upon a time, in the olden days, sales held the key to b2b growth.
If buyers wanted to learn about a product or service, they had little ch...
Best marketing use cases for generative AI w/ Brad Smith
There was a lot of hype around generative AI when ChatGPT debuted, how it was going to replace human writers and so on.
But now that the dust ha...
What most B2B marketers don't get about YouTube w/ Ben and Matt Tompkins
YouTube is a mysterious beast.
At least, it is to me.
It's one of the world's most powerful search engines, yet the vast majority of vid...
Tapping the default mode network to spark creative marketing ideas w/ Stephanie Scheller
Have you ever spent a lot of time trying to solve a problem, and you just can't figure it out, so you give up and maybe take a break to clear your hea...
Why B2B brands should be on Instagram and TikTok w/Jake Hurwitz
If you're the founder or head of marketing a b2b startup, you might see building a presence on Instagram and TikTok as a waste of time.
If your...
Why B2B marketers need to take risks and not play it safe w/ John Miller
As a b2b marketer in 2023, is it better to play it safe and not take risks ...
Or to be bold and adventurous and break new ground?
I'm g...
How generative AI is changing the SEO game w/ Liam Carnahan
SEO is always changing.
From its earliest days, when SEO first became a thing, it was never static.
But now, with ChatGPT technology inc...
The secret to creating great thought leadership content w/ Bob Buday
Thought leadership and content marketing are often lumped into the same category.
But they're not the same thing.
You might say that tho...
Content marketing that puts ROI first w/ Ira Belsky
One of the biggest issues in b2b content marketing is ROI.
Specifically, attributing revenue growth to to all the blog posts, videos, ebooks an...
Why B2B companies are leaving Twitter w/ Stephanie Schwab
There been a lot of turmoil surrounding the company formerly known as Twitter, now called X.
And apparently, at least some B2B brands have left...
B2B marketing with memes w/ Jacob Nomafo & Jonah Blackburn
I'm a gen Xer. When I was in the bloom of youth, being gen X was as cool as it got. But now, of course, it's been a long time since my generation has...
Aligning content strategy and growth strategy w/ John Vetere
We can all agree that the best content strategy is one that aligns with your growth strategy.
After all, you're not creating content just for t...
Are b2b companies turning away from content marketing? w/ Mark Evans
B2B content marketing has been going strong for a while now.
In fact, it's become so dominant that even before ChatGPT, there was a prevailing...