Why'd I Buy That? An Advertising and Marketing Podcast
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Why'd I Buy That? An Advertising and Marketing Podcast
Why'd I Buy That? Is a bi-weekly advertising-themed podcast hosted by Ryan Croker and Abraham Sloan. In each episode, we explore and examine the impulses and influences behind the things we buy-the principles and pitfalls, the economics and execution, the history, stories and psychology that make a...
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Episode 18: Mascot Mayhem
Have you been face to face with a cereal box lately? If so, you probably saw a brand mascot staring right back at you. In this episode, Ryan and Abe t...
Episode 17: The Prussian Potato Problem
Have you ever seen an ad and thought to yourself, “I would buy this product if only everything about the advertising were totally different?” Then you...
Episode 16: Super Bowling You Over
15. Super Bowling You Over: Whether you’re in the middle of football season, or you live in a land where football has nothing to do with large men kno...
Episode 15: Athlete Meets Product
Sports Endorsements have a long and storied history, one that Abe and Ryan are happy to discuss in excruciating—and hilarious—detail. They’ll tell the...
Episode 14: Cognitive Bias Returns!
Just when you thought you were out, Ryan and Abe pull you back in. This time, they dive deeper into the world of cognitive bias, specifically in-group...
Episode 13: Everything is Falling Into Place(ment)
Have you ever wondered why your favorite product appears in your favorite movie? If so, you need a lesson in product placement courtesy of Abe and Rya...
Episode 12: Taking a (Mental) Shortcut
Cognitive Biases are the predictable errors in judgement that our brains make all the time. These are one way in which we cope with everyday life, but...