What It Means: A Forrester Podcast
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What It Means: A Forrester Podcast
Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.
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H-1B Visa Changes, Agentic Commerce, Optimizing Customer Reviews
Heading into the fourth quarter, there are no signs of a slowdown in developments that will keep business and technology leaders on their toes. This e...
Defining AGI, Measuring AI Search, Agency Swirl Continues
Are you wondering about the emerging technologies and shifting market dynamics that might shape your strategy for 2026 and beyond? Then this episode i...
Olympic Sports Sponsorships, AI Agents In Customer Success And Manufacturing
As we move into September, we dig into new sponsorship options for brands and find out how AI agents are impacting the customer success function as we...
Anthropic Lawsuit, AI And Energy, CMO Trends
As we hurtle toward the end of August, it’s time to look toward the future. More specifically, the future of Anthropic (and other AI firms), the futur...
AI Pricing, Outcome-Based Pricing, Developer Productivity
As the annual budgeting and planning season comes into full swing, we drill down into two unique pricing trends. We then take a detailed look at how t...
AI Regulation In The US, Vibe Coding, Click To Cancel Hits Home
July heats up with a look at the impact of some regulatory moves in the US and a deep dive into a new AI trend for developers that may be more useful...
Fear In B2B Buying, Future Of Experiences, Cisco Live Recap
In this episode of What It Means, we dig into fear as a motivator in the B2B buying process, the human-centric future of digital experiences, and what...
TV Options For B2C, GenAI For CRM, Data Centers Go Nuclear
From pickleball to nuclear energy, this week’s episode covers a lot of ground. Listen in as Forrester analysts put three recent business headlines int...
Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica
If there’s one constant in business today, it’s change. New partnerships, new strategies, and new risks are popping up in all areas. In this episode,...
New AI Lessons In Coding, Marketing, And Product Design
In this episode, we look at how to avoid the risks of AI-enabled tools in three common business use cases: coding, marketing, and product design. The...
Temu On Tariffs, RSAC Review, SaaS Pricing Trends
In this episode, we look at how one online retailer is working to minimize the impact of tariffs on its business, provide a review of a major cybersec...
Google’s Monopolies, Microsoft’s AI Agents, Intel’s Latest Deal
In this episode, we look at a major legal ruling that could shake up the adtech market, some new capabilities to make AI agents even smarter, and a te...
Oracle’s Data Breach Silence, Tariff Impacts, Homegrown Social Influencers
In this episode, we look at the ongoing fallout from two healthcare data breaches involving Oracle servers and what the on-again, off-again tariffs co...
Coming Next Week: What It Means, 2.0
There are some exciting changes coming to Forrester’s What It Means podcast. Get a sneak preview this week and tune in next week to hear a full episod...
Put Employees At The Center Of Your AI Strategy
What does it take to make the most of AI in the enterprise? Hint: It’s not the tools. VP and Principal Analyst J. P. Gownder shares insights on the va...
Encore Presentation: Get Your AI Aligned
The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episode, Vice Pr...
Finally, An Alternative To 3LOD: Meet Continuous Risk Management
For more than a decade, risk managers have been trying to use the three lines of defense (3LOD) framework for enterprise risk management. But it was n...
Taming B2B Buying Mayhem
Changing buying dynamics and generative AI are bringing already strained B2B buying processes to a breaking point. This week on What It Means, VP and...
How Can B2B Marketers Adapt To Changing Search Behaviors?
As generative AI changes how buyers search for information, what should marketers do to adapt their content strategies? This week on What It Means, Pr...
How The Latest Semiconductor Trends Could Impact Your Tech Strategy
What are the latest trends in the semiconductor industry, and what does it mean for your technology plans? Senior Analyst Alvin Nguyen discusses the l...
AI Agents Vs. Agentic AI: Definitions And Use Cases
What’s the difference between AI agents and agentic AI? In this episode VP and Principal Analyst Craig Le Clair and Senior Analyst Christina McAlliste...
How Coach-Like Managers Build Better Teams
What distinguishes a manager from a coach-like leader? This week, Principal Analyst Betsy Summers and VP and Principal Analyst Peter Ostrow explore th...
The Return Of Infrastructure: Building An AI Base
How important are your tech infrastructure decisions in the age of AI? Principal Analysts Michele Pelino and Naveen Chhabra review some of the latest...
Procurement’s New Role In Driving Sustainability And Accessibility
Procurement is taking a more strategic role in two key areas. On this episode, Principal Analyst Gina Bhawalkar and Senior Analyst Jeffrey Rajamani di...
A New Era For Crypto?
Cryptocurrency is in the spotlight as a crypto-friendly US administration takes office. What might the coming months bring in terms of regulation? And...
Exemplifying Excellence: Winners Of Forrester’s Technology Strategy Impact Awards
What does an award-winning technology strategy look like? Find out as we highlight two of the most recent winners of Forrester’s Technology Strategy I...
Encore Presentation: How Should Business And Tech Leaders Spend In 2025?
Business and tech leaders expect (slightly) bigger budgets this year. How should they use them? On this episode of What It Means, VPs and Group Resear...
Marketers’ Data Deprecation Denial
Despite Google’s recent reversal on third-party cookies, marketers need to prepare for data deprecation. Yet many aren’t. This week on What It Means,...
Unleashing Innovation Through Creativity
Is creativity the hidden spark behind innovation? VP and Research Director Pascal Matzke and Principal Analyst Bernhard Schaffrik unpack why creativit...
It’s Time To Think Beyond Marketing-Sales Alignment
Is alignment between B2B marketing and sales teams overrated? The concept may be in need of a rethink, say Principal Analysts John Arnold and Rick Bra...
B2B Buying In The Age Of GenAI
Just as B2B companies are adopting generative AI (genAI) to gain efficiencies, so are their buyers. This week on What It Means, Principal Analyst John...
Get Your AI Aligned
The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episode, Vice Pr...
When Will AI Change Our World?
With so much investment and attention, there’s growing impatience around AI. In this episode, VP of Emerging Technology and Principal Analyst Brian Ho...
What Retailers Should Plan For This Holiday Season
The holiday season is here. How do consumers feel about spending? This week on What It Means, VP and Principal Analyst Sucharita Kodali and VP and Res...
Are We Nearing The End Of The Google Era?
Two major antitrust lawsuits could loosen Google’s grip on online search and advertising. What are the potential implications, and how should brands a...
A Fresh Look At The Future Of The CISO
The role of the chief information security officer (CISO) is more vital than ever. But how are CISOs holding up under the spotlight, and how is the ro...
Lessons Learned From The CrowdStrike Outage
On July 19, an update from security software vendor CrowdStrike took down 8.5 million Windows endpoints and caused widespread chaos. In this episode,...
Assessing AI’s Impact On The Environment
The rapid growth of AI will have both positive and negative impacts on the environment. In this episode, Vice President and Principal Analyst Thomas H...
Unravelling The AI-HR Paradox
AI has the potential to make the work of human resources more streamlined — and more complicated. How is that possible? Find out as Principal Analyst...
The CMO Role Is Alive And Well
Reports of the demise of the CMO role have been greatly exaggerated, say VP and Principal Analyst Ian Bruce and VP and Research Director Mike Proulx....