BUILDING & BREAKING with Nina L. Kovner
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BUILDING & BREAKING with Nina L. Kovner
BUILDING & BREAKING with Nina L Kovner is a podcast about how brands are built, how trust is broken, and what it all means for salon owners, hairstylists, small business creatives and brands who give a damn. Each week, Nina takes you behind the scenes of brand strategy, leadership decisions, and r...
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Why I Resisted Creating My Personal Brand (And Why I Can’t Anymore)
In this episode of BUILDING & BREAKING, we are doing something a little different.
Instead of unpacking another company’s brand story, I’m shari...
GAP: A Legacy Brand Finds Its Relevance Again by Reclaiming Its Soul
In the 90s and early 2000s, GAP wasn’t just a store; it was a cultural force. Then came overexpansion, distraction, and one of the most infamous logo...
e.l.f. Cosmetics Revisited: The Broken Brand Promise We Didn’t Expect
In this short follow-up episode of BUILDING & BREAKING, we’re revisiting e.l.f. Cosmetics, a brand we recently celebrated for its clarity, consistency...
Red Lobster: Losing and Rebuilding Brand Trust, One Decision at a Time
In this episode of BUILDING & BREAKING, I’m diving into the story of Red Lobster’s recent comeback and what it teaches us about brand clarity, decisio...
Rihanna & Fenty: The Power of a Personal Brand in Business, Leadership, and Building Trust
In this episode of BUILDING & BREAKING, we take a closer look at Rihanna, not just as an artist, but as a personal brand that has redefined what it me...
Southwest Airlines: What Happens When You Abandon What Made Your Brand Different
In this episode of BUILDING & BREAKING, we take a closer look at how Southwest Airlines went from beloved to broken, by abandoning the very promises t...
Madison Reed: Filling the Gap Between Box Color and Balayage with Clarity of Brand Story and Market Position
In this episode of BUILDING & BREAKING, we take a closer look at how Madison Reed filled the gap between drugstore box color and major salon transform...
e.l.f. Cosmetics: Low Price, High Value, and The Possible White Space in Pro Beauty
In this episode of BUILDING & BREAKING, we’re diving into the brand story of e.l.f. Cosmetics, the brand proving that low price doesn’t have to mean l...
The Fundamentals of Brand Story and Building Trust From Costco to Taylor Swift (and Beyond)
In this 10th episode of BUILDING & BREAKING, we’re recapping the first nine episodes by connecting the dots between Costco, Starbucks, In-N-Out, Taylo...
Drybar: How Simplicity Built A Brand And Inconsistencies Are Testing Its Promise
Drybar didn’t invent the blowout, but they turned it into a brand with a crystal-clear promise: No cuts. No color. Just blowouts.
Drybar built a...
Olaplex: How a Brand Built on Bonds Can Rebuild Trust with Salons and Hairstylists
Olaplex didn’t just create a product, it created a category. It provided stylists a new language around hair health and made the salon pro, at every l...
ENCORE Costco: A Masterclass In Trust, Brand Promises, and Lifetime Team and Member Value
We're off this week, so please enjoy an encore of the first episode of BUILDING & BREAKING in case you missed it. Be back next week with a new episode...
In-N-Out Burger: The Power of Simplicity, Brand Strategy, and Staying in Your Lane
This week, we’re driving straight into the In-N-Out experience, a brand that’s never chased trends, but instead chose clarity, consistency, and connec...
Trader Joe’s: How Brand Story Creates Connection & Builds Trust Through Every Decision
Trader Joe’s isn’t just about $3.99 flowers or dark chocolate peanut butter cups, it’s a masterclass in brand clarity and alignment. In this episode,...
Starbucks: How Losing Focus On The Brand Experience Cost Them Barista & Customer Trust
In this episode of BUILDING & BREAKING, Nina unpacks Starbucks: the iconic brand that built its success on human connection and consistent experience,...
Taylor Swift: How Storytelling, Emotional Connection, and Healthy Boundaries Built A Personal Brand
In this episode of BUILDING & BREAKING, Nina breaks down one of the most iconic personal brands in the world, Taylor Swift.
This isn’t a fangirl...
Target: How Knee-Jerk Decisions Break Trust and Erode Lifetime Customer Value
In this episode of BUILDING & BREAKING, Nina breaks down Target’s trust crisis, not as a political conversation, but as a brand case study.
Why...
Aveda: From Salon Experience and Relationship Building Innovator To Fracturing Lifetime Customer Value
In this episode of BUILDING & BREAKING, we’re diving deep into the legendary story of Aveda: how it rose to beloved icon status, what fueled its globa...
Costco: A Masterclass in Trust, Brand Promises, and Lifetime Team and Member Value
In the premiere episode of BUILDING & BREAKING, Nina dives deep into one of the greatest brand loyalty stories of our time: Costco.
Through pers...
The End, The Beginning, and Everything In Between
Why I’m Ending the PEOPLE PASSION PURPOSE Podcast—and Starting a New One That You Absolutely Need To Hear
In this final episode, I shar...
ENCORE EPISODE: What To Do When Your Salon Business Is Slower Than You'd Like
Originally aired January 31, 2024
In this episode, Nina shares some thoughts about the 'everyone is slow' narrative being shared on the salon i...
ENCORE EPISODE: Online Discourse and Its Impact On The Salon Industry
Originally Aired May 1, 2024
In this episode, Nina revisits a conversation around our collective loss of perspective as an industry tha...
ENCORE EPISODE: 2024 The Year of Perspective for The Salon Industry
Originally aired January 3, 2024
In this episode, Nina proclaims 2024 to be the year of perspective for the salon industry. One viral T...
Calico Hair: Your Salon Brand Content Is Your Marketing
In this episode, Nina shares a reminder that sometimes it's best to keep the snark in the group chat. Whether it's the latest Calico Hair trend, or th...
Let's Catch Up: Finding New Rhythms
In this super imperfect episode, Nina shares a raw and real look at finding a new rhythm after a big move to Park City, Utah. Whether it's pumping gas...
Special Guest: David Thurston of Butterfly Loft Salon + Danger Jones
In this episode, we welcome a VERY special guest, David Thurston, owner of Butterfly Loft Salon and founder and CEO of Danger Jones. David shares his...
Client Shaming, Building Trust, and Your Salon Brand
In this episode, Nina revisits 'your content is your marketing', emphasizing the importance of creating content that aligns with your specific salon b...
Independent Stylist + Educator Insights: Amanda Harsche, Forma Collective Salon + Danger Jones
In this episode, we welcome Amanda Harsche, an independent stylist, educator, and content creator from Denver, Colorado to the pod. Amanda shares her...
Growing Your Salon Business Without Relying Solely on Social Media
In this episode, Nina dives into how salons can grow without depending solely on social media. We talk about the importance of understanding how diffe...
Salon Owner Insights: Brenda Amaral of Gwen Mireille Salon & Spa + True Hair Education
In this episode, Nina welcomes back Brenda Amaral, owner of Gwen Mireille Salon & Spa in Raynham, Massachusetts, and founder of True Hair Education. B...
Let’s Catch Up: Creative Slumps, Content Creation, Seeking Context
In this episode, Nina shares some thoughts about creative slumps in content creation including a process to work through your slump. We talk about the...
Salon Owner Insights: Sean Paisant of Entrust Hair
In this episode, Nina welcomes Sean Paisant, Owner of Entrust Hair in Portland, Oregon, and seasoned haircutting educator. Sean shares his journey of...
ENCORE EPISODE: What To Do When Your Salon Business Is Slow
Originally aired January, 31, 2024
In this episode, Nina shares some thoughts about the 'everyone is slow' narrative being shared on the salon...
Salon Owner Insights: Stacey Rackham of Mint Hair Crafting Salon + Melt Head Spa
In this episode, Nina welcomes back Stacey Rackham, leader and owner of Mint Hair Crafting Salon in Ferndale, Michigan. They dive right into Stacey's...
The Year of Perspective for The Salon Industry: Adapting to New Salon Realities
In this episode, Nina revisits the January 2024 episode on perspective for the salon industry, and reflects on significant global and consumer trends...
Salon Owner Insights: Danielle Green of Radically Curly Salon
In this episode, Danielle Green, the owner, and creator of Radically Curly Salon, an employment based salon in Las Vegas returns to the pod. We discus...
Elevated Salon Prices Require Elevated Salon Experiences
In this episode Nina dives deeper into a recent Reel they shared on the connection between your salon brand, your salon experiences, and your salon pr...
Salon Owner Insights: Kristen Peckich of La Pomponnee Salon
In this episode, Nina sits down with Kristen Peckich, the owner of La Pomponnee Salon in Pittsburgh, Pennsylvania. We discuss Kristen's 32 years as th...
Online Discourse and Its Impact on Your Salon Brand and The Salon Industry
In this episode, Nina revisits a conversation around our collective loss of perspective as an industry thanks to the algorithms on social media feedin...
Non-Competes, Building Trust and Your Salon Brand
In this episode, Nina talks about the recent ban on non-compete agreements in the US and why that’s awesome news for the salon industry in creating a...