Behind the Pursuit: From Bourbon to Brand
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Behind the Pursuit: From Bourbon to Brand
Take part in a journey to build a bourbon brand. Brian Beyke sits down with the founders of the top whiskey podcast, Kenny and Ryan of Bourbon Pursuit, to figure out what it takes to bring their whiskey label to life. Experience the highs, lows, and everything in between from investments, filling ba...
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98 টি এপিসোড
097 - Pursuit University Pt. 2
We are continuing in our Pursuit University discussion we began in Episode 094.
Herb Heneman, now an instructor at the James B. Beam Inst...
096 - Kentucky Bourbon Festival Recap 2025
Another year, another festival recap! In this episode of Behind the Pursuit, we share our takeaways from the 2025 Kentucky Bourbon Festival. We dive i...
095 - The Official Home of Bourbon
“It’s been a whirlwind.”
After three years of talking about it, we’re finally settling into our new home at 722 W. Main Street in downtow...
094 - Pursuit University Pt. 1
Herb Heneman, now an instructor at the James B. Beam Institute for Kentucky Spirits at the University of Kentucky, teaches students about marketing an...
093 - Experimentation
With the launch of Pursuit Spirits' new Cognac Rye, we're taking a step back to explore the product’s development and the broader journey of experimen...
092 - The Checkbox Trap
Why do whiskey drinkers chase after marketed checkboxes - like age statements, mash bills, or bottle rarity - that don’t always guarantee quality, whi...
091 - PursuitPalooza Recap 2025
Another PursuitPalooza is in the books! Each year, the guys host a unique and immersive experience here in town for their listeners and fans. The even...
090 - 30 Days From 30 Days
We know - Whiskey Row still isn’t open. But don’t worry, we’re just a “soft 30 days out.” Delays in buildouts are pretty much inevitable, but what doe...
089 - Navigating the Entrepreneurial Journey
It's another solo episode today with Ryan, and we dive into the complexities of entrepreneurship, discussing the entrepreneurial mindset, the challeng...
088 - The Year of Pursuit
Six months ago (back on Episode 077) we mentioned an upcoming packaging update, one that not only helps us stand out against other brands on the retai...
087 - Allocation
As we’ve seen increased success with Double Oaked, the announcement Mellwood Collection rolling out, and downtown opening in sight - what does it look...
086 - The Squeeze
Tariffs, the pull back of larger brands from International distribution to domestic distribution, shelf space, and the pricing of barrels all make thi...
085 - Meet Stace
In this episode we welcome Stace Stewart, the new General Manager of Pursuit Spirits, who shares her journey through the restaurant industry, her pass...
084 - Updates! Updates! Updates!
With so many moving pieces it can be easy to miss the latest with all the things happening behind Pursuit. In today’s episode we run down a series of...
083 - The Launch of P.Club
Today on the podcast we introduce you to P.Club - the inner circle of Pursuit Spirits. Ryan has long romanticized about a bourbon version of his belov...
082 - Building a Team
Building a team can be hard. Not just finding people who jive with the brand but also passing the baton on responsibilities. In this episode, we discu...
081 - Social Media & Marketing Strategies
How do you balance the 'lifestyle' that is usually portrayed in marketing strategies in the whiskey space and the 'authenticity' the current consumer...
080 - The Biggest Hurdles in 2025
As we kick off the new year, we dove right into the topic: what do you think the biggest hurdles in the industry are that will affect the brand in 202...
079 - ARCHIVE - 2022 In Review
Happy New Year everyone, and welcome to 2025! We are taking the week off for some travel and rest, but will be back at it next episode to talk our goa...
078 - 2024 Reflections With Ryan
While Kenny was out we sit down with Ryan and dive into current blending projects and inventory decisions that have to be made to keep up with current...
077 - Packaging Update
I'm gonna make a change… it's gonna feel real good, gonna make a difference, gonna make it right. No, MJ wasn’t singing about Pursuit Spirits, but on...
076 - 10 Years In The Making
2025 marks the 10-year mark for Bourbon Pursuit, and even longer of the guys having conversations about what they will do in the whiskey space togethe...
075 - Early Goals For 2025
In this episode of Behind the Pursuit we reflect on the past year, focusing on both growth and challenges. Kenny and Ryan delve into their goals for 2...
074 - The Mellwood Legacy Collection
Building on the history surrounding Mellwood that we dove into on Episode 66, today we are talking about the upcoming Mellwood Legacy Collection relea...
073 - Cask Strength
It seems like today's whiskey drinker is set on cask strength and barrel proof expressions, but what is it exactly that draws them to the higher proof...
072 - Kentucky Bourbon Festival & Bourbon & Beyond Recap 2024
Another year, another festival recap! In today’s episode of Behind the Pursuit we reflect on our experiences at the recent Kentucky Bourbon Festival a...
071 - The Easy Button Pt. 2
Ryan tackled these questions back on Episode 068, and with the feedback we got from listeners, we wanted to give Kenny an opportunity to chime in as w...
070 - Double Oaked Rye Release
"For this product, we wanted to push the boundaries of what rye whiskey can be and compete with the best older whiskeys out there. At 108 proof, it de...
069 - The Rye vs Bourbon Debate
“You can create an amazing product but if it's not what the market wants, it doesn’t matter.” - Ryan Cecil
While Pursuit United Rye is our highe...
068 - The Easy Button
Today's question comes from listener Richard C. Richard had a series of questions looming from the recent Bourbon Roundtable Live Q&A during Pursuit P...
067 - New & Old
We have a rare treat today. Not only is Ryan back, but he’s rocking a solo episode with Brian while Kenny is taking a staycation. With so many product...
066 - The History of Mellwood
Our Pursuit Spirits Distillery here on Mellwood Ave sits on hallowed ground, being the original site of the Mellwood Distillery, and later, General Di...
065 - PursuitPalooza Recap 2024
Another PursuitPalooza is in the books! Each year, the guys host a unique and immersive experience here in town for their listeners and fans. The even...
064 - Distillery Management Systems
How do you organize all your barrels? How do you know what is going to be going into bottling? How do you know how to prepare for dry goods? Finished...
063 - Inconsistencies and Frustrations of Code Interpretations
In this episode, Kenny discusses the challenges and frustrations faced by small brands and distilleries when it comes to building codes and regulation...
062 - Starting from Scratch
Blending for the PUPS program has been incredibly insightful. Micro-blending 3-5 barrels at a time and then putting that blend back into the very barr...
061 - Will People Get Tired of Kentucky Bourbon?
Will consumers become tired of Kentucky bourbon? With the rise of non-Kentucky brands gaining recognition for their quality whiskey, Kentucky bourbon...
060 - Taking Time Away
You know what they say about all work and no play. Today, Kenny and Ryan are back in the studio after a week off. We break down their trips, discuss t...
059 - The Hype Factor
Everyone has seen it play out: there's a bottle you cant get, really want to get, or you see someone else get it... and now you gotta have it. We saw...
058 - Double Oaked Bourbon Release
"As longtime fans of vintage whiskey, we wanted to craft something truly special that gives a nod to the best bottles we've been lucky enough to try o...