Music Marketing Manifesto Podcast
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Music Marketing Manifesto Podcast
Music Marketing Manifesto is a leading resource for today's DIY musicians, hosted by John Oszajca. John is a Music Marketing Expert, a Former Major Label Recording Artist, and one of the pioneers of Direct To Fan Marketing in the Music Industry.
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How I Turned $1,800 into $40K in Ticket Sales with Facebook Ads: A Step-by-Step Breakdown
In this episode, I’m sharing the story of how I turned approximately $1,800 in Facebook ad spend into over $40,000 in ticket sales in a town of just o...
Music Memberships: Future-Proofing Your Music Sales Strategy
As more and more musicians recognize the importance of developing sustainable sales models, they face a unique challenge: balancing the need for brand...
AI Workflows - Integrating AI Into Your Music Marketing Campaigns
In the latest episode of the Music Marketing Manifesto Podcast, we deep dive into the world of "AI Workflows". I'll break down how AI can help you att...
Rethinking AI - Six Months after ChatGPT Changed the World
Rewind to six months ago, the Music Marketing Manifesto podcast was among the very first music industry podcasts to discuss the release of ChatGPT and...
$50,000 Annually in Music Sales with Free For Shipping & Handling Funnels
At the heart of Music Marketing Manifesto lies the concept of a "Deep Sale Funnel." This approach aims to attract subscribers, form relationships with...
AI, ChatGPT, and the Future of Music
ChatGPT has made enormous waves since its release to the public approximately six weeks ago. In this episode, we'll dive deep into what ChatGPT, and A...
The #1 Blues Album in America Using MMM
In the latest episode of the Music Marketing Manifesto Podcast we conclude our "Album Release Series" with Josh Solomon from the Empty Pockets. Josh i...
Does Radio Still Make Sense?
Radio promotion is one of those things that has been around since the very beginning of the recording industry and historically it has been absolutely...
Making and Marketing Beats – Not Just for Hip Hop Artists Anymore
The making and marketing of beats through platforms like BeatStars has been driving the Hip Hop world for a few years now. But the saturation of these...
How to Create and Promote a Spotify Pre-Save Campaign
In episode #53 of the Music Marketing Manifesto Podcast we are going to walk you through the process of CREATING and PROMOTING a Spotify Pre-Save Camp...
WTF are Hooks?
When it comes to selling music, the winning formula goes something like this...
1. First, you "hook" your traffic with a simple sentence or two...
Your Step by Step Album Release Blueprint
In this episode we walk you through the entire album release process, discuss each component of a release, discuss why you might or might not want to...
Russian Heavy Metal Band Uses MMM To "Get Out"
In episode #50 of the Music Marketing Manifesto Podcast we are joined by Alexander "Aor" Osipov from the Russian Symphonic Metal band, Imperial Age. A...
Building Profitable Funnels For Your Music
In this episode we discuss the importance of marketing your music with funnels and the release of John Oszajca's new platform Tunepipe, a funnel build...
Streaming Vs. Sales
In this episode of the Music Marketing Manifesto Podcast, John Oszajca takes a very important look at the difference between a Streaming Model vs a Sa...
How to turn Live Show Attendees Into Real and Lasting Fans
This sound familiar? You hit the stage… The crowd loves it… You make sure that everyone knows how to find you on Spotify and your socials… You get hom...
What would I do with just $500 to spend on music marketing?
Most musicians are on significantly limited budgets and typically there is very little money set aside for marketing. In this episode I field a questi...
From 0 to 26 Album Sales Per Day, Using MMM
n the latest episode of the Music Marketing Manifesto Podcast we are going to speak with Kevin Goetz from the metal band, Mute Prophet. Kevin is a Mus...
Is this really the end of Facebook advertising as we know it?
Many in the digital marketing space are suggesting that Apple’s coming iOS 14 update will mean the end of Facebook Advertising as we know it. Spoiler...
Tour on your Own Terms – House Concerts with Brian Vander Ark
In episode #43 of the Music Marketing Manifesto Podcast we chat with Brian Vander Ark - lead singer of the band The Verve Pipe - about how he has cons...
The Art & Science of Playlist Promotion
In episode #42 of the Music Marketing Manifesto Podcast we chat with Michael Sloane, the CEO of StreamingPromotions.com about the art and science of g...
Learn How To Generate Income From Your Music on Twitch
In episode #41 of the Music Marketing Manifesto Podcast we will speak with Karen Allen the author if “Twitch for Musicians” about how musicians can us...
Lockdown: The Best Way To Generate Revenue From Your Music During The Global Pandemic
The current global pandemic has had a tremendous impact on musicians. The loss of the ability to perform live, the fact that our fans have less money...
Stepping Stones: What It Takes To Go From The Rehearsal Room To Performing In Arenas
Niels Schroeter from NCS Entertainment and Blue Élan Records once introduced me to a very important concept: Not every marketing tactic is right for e...
LIVE Music Marketing Q & A – Replay
In episode #38 of the Music Marketing Manifesto Podcast we are going to be doing something a bit different...
This episode...
Branding for Musicians: What It Is and Why It Matters…
When a musician comes to me with a troubled marketing campaign, 9 times out of 10 the issue is in the branding...
However,...
How To Get Your Music Licensed in Television and Film – With Karyn Rachtman
One of the questions I receive most often from independent musicians is “how do I get my music licensed in television and films?” It’s easy to unders...
How To Report Sales From Your Own Website to Soundscan
One of the benefits of following a marketing strategy like the one outlined in Music Marketing Manifesto is that, if done right, you stand a very good...
Growing Your Fan Base With Free Social Media Strategies
If you’ve ever gone through any of my training programs then you know that I’m a huge fan of paid advertising. I think that it’s an invaluable tool fo...
What About Spotify?
There is no question about it, streaming is here to stay. However, despite the industry shift towards streaming, we still see a landscape in which 99%...
How to Grow Your Fan Base With Just $5/Day
In Episode #32 of the Music Marketing Manifesto Podcast I am going to teach you how to grow your fan base using Facebook ads for just $5 a day. This s...
L.A. Band, “Threatin”, Gets Exposed For Faking Their Following to Land European Tour – Podcast Episode #31
UPDATE 11/14/2018: In an interesting development, early this morning Jared Threatin’s social media profiles came back online, revealing a post that si...
The Power of Words – Podcast Episode #30
In Episode #30 of the Music Marketing Manifesto Podcast you will hear the audio replay taken from a music marketing webinar I held earlier this week....
What Does It Take To Make The Charts?
In Episode #29 of the Music Marketing Manifesto Podcast we’re going to be talking about what it takes to get your music on to the Billboard Charts. No...
On Getting Dropped By Your Record Label…
In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually too...
On Getting Signed…
If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed wh...
Marketing Music Outside of the United States…
When it comes to building your fan base, it’s not just about the U.S.. You have millions of potential fans and music buyers spread out around the wor...
iTunes and the Future of Downloads – Podcast Episode #25
Episode #25 of the Music Marketing Manifesto Podcast marks the beginning of a a bit of a “reboot” for the show. The format is changing, and episodes...
Ariel Hyatt on Developing Your Brand – Podcast Episode #24
In episode #24 of the Music Marketing Manifesto Podcast Ariel Hyatt from Cyber PR joins us to discuss the impact that a well developed brand can have...
Music Marketing Q & A – Podcast Episode #23
As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the...