Under the Influence with Terry O'Reilly
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Under the Influence with Terry O'Reilly
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast...
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Johnny Wants The Jet: The Loopy World of Loop Holes
There are some very interesting loopholes in the world of marketing.
Because businesses are always looking for an upper hand in a competitive ca...
Touch The Pickle: Marketing Gender Equality
If you searched the question:
“What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins.
Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reunion
The Beatlology Interviews (Season 2, Episode 1)
What if John Lennon had never died in 1980. What if George Harrison was still with us? What woul...
Allure of Bad-Ass Advertising: Anti Heroes
20th century movies and TV shows were dominated by the traditional “hero.”
With high morals and an ethical code of honour.
The 2...
Tools for the Family Jewels: Gender Bending Brands
From our Season 12 Archives...
This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to...
Hard Days & Golden Knights: The World of Brand Twins
From our Season 12 Archives.
Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies...
You Can Check In, But You Can't Check Out: Branded Hotel Rooms
From our Season 12 Archives, one of our favourites.
This week, we talk about hotel marketing.
Specifically, how some hotels attract guest...
Dish Night at the Movies: Marketing Motion Pictures
From our Season 12 Archives, one of our favourites
This week, we’re talking about the creative ways Hollywood markets films.
We’ll...
The Very First Episode of "Backstage at the Vinyl Cafe" Podcast
People often tell me they love the storytelling in Under the Influence. One of my favourite storytellers of all time is the late, great Stuart McLean...
When You've Got It, Flaunt It: The George Lois Story
From our Season 12 Archives, one of our favourites.
In this episode, we talk about one of the legends of the advertising business – George Lois....
Gold, Silver & Spinach: TV Shows As Marketing
From our Season 12 Archives.... one of our favourites.
With multiple ways to skip commercials at our fingertips, advertisers have found a new wa...
History of the Goalie Mask
We thought you might enjoy an episode from our sister podcast, “We Regret To Inform You: The Rejection Podcast” - this week it’s the history of the go...
Long Overdue: The Creative Boom of Library Marketing
From our Season 11 Archives, one of our favourites.
This week, we look at the ways libraries market themselves. If you think libraries are quiet...
Fish Where The Fish Are: Surprising Help Wanted Ads
From our Season 12 Archives, one of our favourites.
This week, we take a look at the most creative “help wanted” ads in the world. We’ll talk ab...
Singer Dion DiMucci
Now that we’ve moved the Beatlology Interviews to its own feed, you might not be caught up. Thought you might like to hear one of my favourite episode...
The Willy Wonka Secret: Candy Bar Advertising
From our Season 12 Archives, one of our favourites.
This week, we look at candy bar advertising. Millions are spent marketing candy bars every y...
Selling Love: The Business of Online Dating
From our Season 11 Archives, one of our favourites.
This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating...
Ask Terry 2025
This week, it’s our annual Ask Terry episode.
As we do every year, we open the show to questions from our listeners.
This...
Gone in 60 Seconds: Crazy Automobile Stunt Commercials
Dramatic car stunts are not just the stuff of movies.
They’re also the stuff of car commercials.
We’ll talk about one ad where skydivers r...
Yes I Can: Marketing to People with Disabilities
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Brand Envy (2025)
This week, it’s our annual Brand Envy episode.
We look at four brands that I admire.
One is a cosmetics empire started by a woman in an er...
CAT-alogues & DOG-alogues: Pet Marketing
This week, we talk about Pet Marketing.
The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no obj...
Bookmarks 2025
This week, it’s our annual “Bookmarks” episode.
We read a lot of books to research this show, and often we stumble on great stories that...
Seizing The Moment
This week, we look at how the marketing industry seizes pop culture moments.
We’ll talk about a website that got national attention by making a...
A Moment I'll Never Forget: The Power of PSAs
This week, we look at public service announcements.
PSAs have to compete with - not just other PSAs - but with all other commercials out...
Brand Strategist & Author Peter Wilken
Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-rea...
Interview with Author & Arkells Frontman Max Kerman
Arkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all...
Brand, James Brand
It was big news recently that Amazon is taking over creative control of the James Bond franchise.
So this week, we look at how James Bon...
Commercial Outtakes & Bloopers
This week, we have some fun and listen to commercial outtakes.
Just like the movies, there are multiple takes, lots of pressure, and mis...
Two Minutes For Looking So Good: Star Athlete Endorsements
This week, we’ll tell the stories behind some of the most famous – and infamous – sports star endorsements of all time.
We’ll talk about...
Busiest Day Of The Year
This week, we ask an interesting question:
What is the busiest day of the year for pizza delivery companies, Airbnb, Emergency Rooms, Ma...
Brand Envy #Canada
This week, we thought it would be timely to retrieve this episode from our archives. A Brand Envy episode in celebration of Canadian brands. We’ll loo...
Orchestrating Elections: Political Campaign Songs
This week, we take a look at one of the tools of political marketing – the campaign song.
Politicians have used songs going all the way...
Recorded Live in Toronto: Wicked Brand Fails of 2024
Recorded before a live audience at Reid’s Distillery, this episode lists some of the biggest brand fails of 2024.
We’ll talk about when Apple la...
Putting the Motion in Motion Pictures: Movie Theatre Marketing
Today, movie theatres have to compete with home theatre systems and streaming services.
This week, we look at how cinemas are transforming to at...
Forbidden Branding
There are things in the world of marketing that are forbidden.
It’s illegal to use certain sounds, for example. If an advertiser does use them,...
SNL & Commercial Parodies (Encore)
During SNL's recent 50th anniversary special, it showed a montage of their famous commercial parodies. Here’s an episode that talks about those and ma...
Hug the Cactus: Advertising to Haters
This week, we look at how some companies advertise to haters.
Every advertiser gets negative comments on social media. Some brands shrink away –...
Strange Smells: The Marketing of Unusual Fragrances
This week, we take a whiff of some of the strangest fragrances being marketed today.
Choosing a perfume or cologne is a form of personal...
Purple Comb-Overs: The Power of Personal Style
This week, we talk about some of the most interesting people throughout history – and the fact they all had a consistent personal style.
...