IAMN: I Am Northbound
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IAMN: I Am Northbound
Welcome to I Am Northbound, a Podcast for the New Music Industry. It's music marketing like you've never seen it before -- advanced insights into the psychology and strategy you can use to authentically grow your audience. Get access to even more content at iamnorthbound.com. Brought to you by L...
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IAMN #076: Promoting Old Music When New Music Is a While Away
Merry Christmas and a Happy New Year!
This will be the last episode before the Christmas break. See you in 2023.
In episode #075 of IAMN:...
IAMN #074: Creating All Your Weekly Content in Two Hours
In episode #074 of IAMN: I am Northbound, Jayson wants to show you an episode from the IAMN Inner Circle. In this episode, he will show you how you ca...
#073: Don’t Chase Happiness, There’s Something Better
In episode #073 of IAMN: I am Northbound, Jayson wants to show you a consulting call he did with an artist in which they discussed chasing happiness....
IAMN #072: Hooking Up Electrical Impulses to Rat’s Brains
In episode #072 of IAMN: I am Northbound, Jayson wants to introduce you to the best behavioural driver for your content: Curiosity. Creating content t...
IAMN #071: Nitty Gritty Facebook:Instagram Ad Music Marketing Strategies
In episode #71 of IAMN: I am Northbound, Jayson shows you a consulting call with an artist that wanted specific advice on advertising strategy. Many m...
IAMN #070: Content Won’t Catch On Without a Hook
In episode #70 of IAMN: I am Northbound, Jayson wants to show you a talk he did in the IAMN Inner Circle on effectively gaining attention. Most of the...
IAMN #069: Instagram Content Strategy Made Easy
In episode #69 of IAMN: I am Northbound, Jayson answers a question he received from a music artist that asked for the best Instagram strategy for 2022...
IAMN #068: Using Trending Audio When You Want People to Listen to Yours
In episode #68 of IAMN: I am Northbound, Jayson shows a consulting call on which using trending audio was brought up. On top of that, we discussed dif...
IAMN #067: Attribution Modelling Through Dark Socials
In episode #67 of IAMN: I am Northbound, Jayson wants to let you inside the IAMN Inner Circle, to show you an episode he did a while back on attributi...
IAMN #066: Monetising Music in ‘22
In episode #66 of IAMN: I am Northbound, Jayson wants to talk about the ever-elusive question, “How do you make money from music these days?”. You may...
IAMN #065: Promoting Music With Subject Matter You’d Rather Not Talk About
In episode #65 of IAMN: I am Northbound, Jayson wants to show you another great consulting call he was on recently with an artist who finds it difficu...
IAMN #064: How to Easily Move Listeners to True Fandom
In episode #064 of IAMN: I am Northbound, Jayson wants to show you an exclusive presentation he did from the IAMN Inner Circle. This presentation dive...
IAMN #063: Growing Audiences When You Are Busy In The Studio
In episode #063 of IAMN: I am Northbound, Jayson answers the submitted question, “How do you promote your music when you are always busy in the studio...
IAMN #062: Marketing Music Through Paid Advertisements
In episode #62 of IAMN: I am Northbound, Jayson is back to show you a consulting call he did with a music artist. Some fantastic things were discussed...
IAMN #61: Subconscious Psychological Gatekeepers & Making Music Marketing More Introvert Friendly
Enjoy!
I'll be back in the studio soon.
Jayson
IAMN #60: Listeners Won't Listen Without an Intentional Staircase
Have you ever tried to release new content (music, video, content etc) and no one really cares? Well, in today's episode of IAMN: I am Northbound, I a...
IAMN #59: What is Working For Music Artists in 2022?
Join me in the car again for a rapid-fire discussion on what is working for music artists trying to grow their audiences in 2022. I go through all of...
#58: Don't Expect That Getting Results Will Be a Sexy Thing
I work with a lot of music artists, and when they run into issues, it can usually be solved by returning back to their marketing foundation and correc...
IAMN #57: When Promoting Your Music Goes Wrong
In episode #57 of IAMN: I am Northbound, Jayson wants to break down a recent video that went viral on Tik Tok of a music artist promoting their music...
IAMN #56: Building 'Dem Content Pillars
In episode #56 of IAMN: I am Northbound, Jayson wants to tell you how to create and establish solid content pillars for your online presence. If you c...
IAMN #55: Talkin' 'Bout Cognitive Processing Fluency
In episode #55 of IAMN: I am Northbound, Jayson wants to introduce you to the concept of cognitive processing fluency. If you can implement this into...
IAMN #54: Noise Is Now a Thing of the Past
In episode #54 of IAMN: I am Northbound, Jayson wants to tell you how you can use his new strategies to make sure that you find your true Motivation -...
IAMN #53: I Bought a Ton of Spotify Playlist Courses So You Don't Have To
In episode #53 of IAMN: I am Northbound, Jayson is back and ready to tell every music artist why they should avoid focusing their marketing and promot...
IAMN Showcase: Thinking Outside of the Box with Liz Manchenn
In this episode of the IAMN: I am Northbound Showcase, Jayson sits down with Liz Manchenn to talk about how music artists can expand the creative visi...
IAMN Showcase: Creating 'Song Experiences' with Sarah Tilghman
In this episode of the IAMN: I am Northbound Showcase, Jayson sits down with Sarah Tilghman to discuss how to create experiences around music, to allo...
IAMN #52: Answering (a ton of) Questions About Facebook Ads
In episode #52 of IAMN: I am Northbound, Jayson talks a little about the overwhelming response he received to his offer to work with music artists. He...
IAMN #51: The Reason You Won't Reach Your Music Goals
In episode #51 of IAMN: I am Northbound, Jayson talks about the current changes coming to ListenPages and also loses his mind a little. Also, he dives...
IAMN Showcase: Adapting to an Ever-Changing Music Industry with Trenton Woodley (Hands Like Houses)
In the first ever episode of the IAMN: I am Northbound Showcase, Jayson sits down with Trenton Woodley to discuss how he and his band have adapted to...
IAMN #50: Make CPMs Your Best Friend
In episode #50 of IAMN: I am Northbound, Jayson talks not only about the big 5-0 milestone... but also the other massive milestone we hit this week. <...
IAMN #49: You Are You (Whether You Like It or Not)
In episode #49 of IAMN: I am Northbound, Jayson talks a little about the brand new free workshop (mini-course, crash course, whatever) he made for you...
IAMN #48: Facebook Ads Won't Work (Yet)
In episode #48 of IAMN: I am Northbound, Jayson talks about a common mistake he sees (on a daily basis) from music artists asking for advice: Thinking...
IAMN #47: Another Quarantine Episode
In episode #47 of IAMN: I am Northbound, Jayson provides you with the last thing you need -- another quarantine special. Look, everyone's doing it. An...
IAMN #46 - The Key to Everything
In episode #46 of IAMN: I am Northbound, Jayson dives into the 'Key to Everything' -- your Motivation -- and why that is so important to you as a musi...
IAMN #45: Getting Music Heard at Coachella
In episode #46 of IAMN: I am Northbound, Jayson dives deep into one of his harebrained schemes for getting music heard at large music festivals, witho...
IAMN #44: Haters
In episode #44 of IAMN: I am Northbound, Jayson dives deep into online haters and how you can go about managing any negative comments you receive. Sho...
IAMN #43: Watch Me Fix Your Social Media & Online Presence
In episode #43 of IAMN: I am Northbound, Jayson invites you to come and watch the first episode of 'Bandaid' -- a new show in which he helps you refin...
IAMN #42: How to Steal Listeners From The World's Biggest Music Artists
In episode #42 of IAMN: I am Northbound, Jayson breaks down the incredibly outside-of-the-box thinking of Sarah Tilghman, a fellow member of the IAMN...
IAMN #41: How To Create An Endless Supply of Fan-Building Content
In episode #41 of IAMN: I am Northbound, Jayson shows you how you can create an endless supply of connection-building content to grow your audience an...
IAMN #40: "Why Aren't You Like Me?"
In episode #40 of IAMN: I am Northbound, Jayson talks about why all of your decisions should be made knowing that your listener will unconsciously thi...